Asphalt Company SEO – Differences Between SEO and PPC

In today’s business environment, companies providing asphalt paving and maintenance need a quality website to reach potential customers. Whether you offer residential or commercial services, most of your customers will begin with an online search to find a local provider offering the type of service they need. A common question is whether search engine optimization […]

5 Actions Your Paving Company Can Take To Get More Leads

This January I’ll be teaching a class titled “How to dominate the web with an effective asphalt website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or triple the amount of leads you […]

Top 5 Features of an Effective Pavement Contractor Website

While the winter months offer rest from the everyday hustle of being on the job site, it offers new challenges in the way of improving your company and making the upcoming year better and more profitable. One of those challenges for many contractors this winter season will be planning and investing in a new paving […]

Web Marketing: Why You Must Get On Board Now

Tomorrow afternoon I’m going to host my first Webinar to address and educate pavement contractors on the benefits of marketing their businesses on the Internet and having a professional company web site. I’ve wanted to do this for some time as I’ve watched web marketing change from being a good strategy to an absolute necessity […]