Asphalt Paving Marketing Ideas

If your company provides asphalt paving or maintenance, you already know the many benefits of asphalt pavement. You are also aware that every pavement needs to be adequately maintained throughout its life and will need to be replaced eventually. Given the widespread popularity of asphalt paving and the material’s unique properties, you realize that there […]

Social Media Tips for Asphalt Paving Contractors

Every day, paving contractors throughout the nation are discovering the importance of an online presence. Potential customers are submitting online quote requests, sending emails and looking up their phone numbers so that they can call for more information. However, your paving website is only part of the solution. If you do not have a presence […]

Does SEO Really Work for Asphalt Paving Companies?

If you have a paving website, you have probably heard of search engine optimization, also known as SEO. However, you may not understand everything that the concept covers. When done correctly, asphalt SEO has a number of benefits for your organization. The problem is that many site managers and even some professional web designers are […]

Asphalt Paving SEO – How to Ranking High on Google

The internet has made it easier for asphalt paving contractors to reach potential customers. However, having a paving website is not going to help you much if people cannot find it. People who know the name of your company will not have much trouble finding your site, but what about those who have never heard […]

5 Actions Your Paving Company Can Take To Get More Leads

This January I’ll be teaching a class titled “How to dominate the web with an effective asphalt website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or triple the amount of leads you […]

How To Send More Prospects To Your Paving Website

There are lots of ways to get new prospects to visit your asphalt paving company website. You can optimize your website for the search engines, pay for online advertisements, put your web address on company vehicles, send out postcards, emails, yards signs and more. But one of the most effective ways is to get listed […]

Top 5 Features of an Effective Pavement Contractor Website

While the winter months offer rest from the everyday hustle of being on the job site, it offers new challenges in the way of improving your company and making the upcoming year better and more profitable. One of those challenges for many contractors this winter season will be planning and investing in a new paving […]

Web Marketing: Why You Must Get On Board Now

Tomorrow afternoon I’m going to host my first Webinar to address and educate pavement contractors on the benefits of marketing their businesses on the Internet and having a professional company web site. I’ve wanted to do this for some time as I’ve watched web marketing change from being a good strategy to an absolute necessity […]

Email Etiquette: Is There Anybody Out There?

In today’s world email has become one of the primary ways businesses and people communicate. It used to be that an email was an informal hello you sent occasionally to distant friends. You didn’t expect a quick reply and you might not check your email more than every 3 or 4 days. But times have […]